There's the halls of fame too. It's kind of like Iowa getting to be the first state to hold the primaries. People feel bad for them so you have to give them something.
It's really not that much at all. $120 will get you 5 minutes of digging; 24 hours of digging equals $34,560. And what are they going to do with the dirt? Just put it back in the hole like Luke?
These guys have a history of doing some serious fund raising, as well as some crazy shit. For instance, in 2015 their Black Friday sale was... nothing. Give them money, and they will give you nothing in return. They raised just over $71k. https://cardsagainsthumanity.com/blackfriday/ That's where they broke down what they spent the money on. So yeah, it's awesome PR/Marketing for them... people seem to enjoy a company doing funny WTF type stuff... and if you know the game and the demographic that plays it, you won't be surprised.
It's also a game anyone could have invented. Or rather, already existed. I played several similar variations before CAH came out, albeit less well together. It's one of those "Why didn't I do that?" type of products. Like so many other things it really comes down to who can market the best... Other than The Sunlight Foundation, which sadly collapsed, I find their charity choices strange(obviously they don't have to justify that shit to anyone), but it's nice they do give a large chunk relative to the size of their organization.
A Michigan kid and an Ohio kid are both in third grade whos bigger? Spoiler: .... The Ohio kid, he's 16
How many Michigan freshman does it take to change a light bulb? Spoiler None, that's a senior level class.
Watching Michigan and Ohio State argue with each other over academic merit is just... really sad guys.
That and the Rock and Roll HOF. It's a must for music lovers. Of course to reach it, you have to enter the Den Of Doom And Gloom. I found people in n Kentucky to be FAR more unpleasant than Ohio, but as far as scenery goers, Kentucky is beautiful and Ohio is the closest USA gets to mimicking the Soviet Union.
You went to Miami in Ohio right? They got so me bad light shone on them due a few years ago in what appeared to be spoiled rich kids acting like deranged baboons at parties or something. I read a couple articles but it's all I heard about it.
This game is going to make me want to slam my head against the wall repeatedly. Especially when I am getting gloating texts. FSU fans can kiss my ass.
But the parents of the students are great there. Just look at the nice cars they bought for their sons on the football team, despite being occasionally dirt poor.